Friday 4 May 2007

New, improved nonsense

There are a thousand different ways that modern advertising can irritate, if you let it, but I can't let the current TV commercial for Miracle-Gro pass without comment.

It's the perfect example of the 'spurious need' school of advertising; in order to demonstrate the boon to modern life that is their current spray attachment (or whatever it is - I'm not entirely sure as my brain liquifies whenever it's shown), a young woman is shown (a) making a complete hash of pouring some liquid into a small container, (b) being utterly inept with a garden hose, and (c) somewhat flummoxed by a watering can. The average viewer would conclude that, rather than invest in a new piece of garden equipment, she would be better served by improving her basic motor skills, or buying a games console to work on her hand/eye co-ordination, or by simply being less crap. It's the kind of advert that really diminishes the splendour of humanity, and I wouldn't be surprised if many of those who have seen it subsequently become alcoholic.


I hate that supposedly winsome kid who sits on the bog complaining precociously about how smelly his crap is too.

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